Jabir b. Abdullah reported:While the Messenger of Allah (ﷺ) was delivering (a sermon) on Friday, a caravan of merchandise came to Medina. The Companions of the Messenger of Allah (ﷺ) rushed towards it till only twelve persons were left with him including Abu Bakr and 'Umar; and it was at this occasion that this verse was revealed." And when they see merchandise or sport, they break away to it

English translation · Sahih Muslim